Hey guys! Alex Fedotoff here, and today I’ve got a special guest, Steve Erl —he’s the copywriting wizard behind some huge brands you definitely know and might even buy from, like Pure Health, Agora, and more. We’re going to chat about the secrets to scaling with killer copy, what’s working right now, and how you can make your marketing connect on a whole new level. Plus, Steve’s going to break down his journey from a regular desk job to writing for brands that pull in nine figures. This convo is loaded with tips you can put to use right away—let’s dive in!