A common definition of a hero is someone that steps up when other people step away, putting themselves at risk to make the world a better place to stand up to a bully, showing their loyalty and support. Today's guest agrees with this definition, and in many ways, lives up to it in his own life and work.

In today's episode of The Hero of the Hour Podcast, Mark chats with Fred Joyal, co-founder of Futuredontics, the parent company of 1-800-DENTIST, and the author of, 'Superbold: From Under-Confident to Charismatic in 90 Days.' He has written two books for the dental industry, 'Everything is Marketing: The Ultimate Strategy for Dental Practice Growth,' and 'Becoming Remarkable: How to Create a Dental Practice Everyone Talks About.' Fred has also acted in, written or directed over 200 television commercials and radio spots.

During the episode, Mark and Fred discuss the humble beginnings of 1-800-DENTIST, a business that has generated over a billion dollars in revenue over 25 years.

They talk about the times in your life when you will need to step up, though you may not necessarily have the confidence. Fred offers some thoughts on ways to overcome these fears and seize the opportunities that lay before you.  

Fred also offers insights on the many commercials he has created over the years, particularly his assertion that it does not matter how 'clever' the commercial is, as long as it generates sales.

Join Mark and Fred for this fascinating and eye-opening discussion.

Enjoy!

What You’ll Learn in this Show:

• Why trust is not built on a factual basis.
• The importance of video testimonials in dentistry.
• Why Zoom is not a communication device, but a transportation device.
• And so much more...

Resources:

Northeast Private Client Group

Mark B. Murphy Linkedin

Futuredontics website

1-800-DENTIST

Mark B. Murphy website

Northeast Private Client Group Youtube Channel

Books:

Get Mark's Book Here: The Ultimate Investment: A Roadmap To Grow Your Business and Build Multigenerational Wealth

Extraordinary Wealth: The Guide To Financial Freedom & An Amazing Life

The Win-Win Outcome; The Deal Maker's Guide to Buying and Selling Dental Practices

Fred Joyal - Superbold: From Under-Confident to Charismatic in 90 Days

This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS or Guardian, and opinions stated are their own. Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). OSJ: 200 BROADHOLLOW ROAD, SUITE 405, MELVILLE NY, 11747, 631-5895400. Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. NORTHEAST PRIVATE CLIENT GROUP is not an affiliate or subsidiary of PAS or Guardian. CA Insurance License Number - 0B36048, AR Insurance License Number - 741545.2023-152057 Exp 04/07/25