No Contingencies - Pemberton Real Estate

#9 ft. CJ & Katy Norman - Local Knowledge as a Power Tool


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Welcome to No Contingencies — real estate without the safety nets.

In this episode, we sit down with CJ & Katie Norman — a Twin Cities real estate power couple who closed 35 homes last year by combining hyper-local expertise, smart systems, and modern marketing.

We cover:

• Why hyper-local knowledge beats national portals

• How to master MLS hot sheets as a new agent

• Their “Home Tour” strategy to prevent buyer burnout

• Real estate investing lessons from growing up around landlords

• Sewer scopes, inspections & protecting clients from $30k mistakes

• Building authority through podcasting

• AEO (Answer Engine Optimization) for real estate agents

• Creating 50+ landing pages that show up in AI search

• Why marketing skill now determines real estate success

If you’re an agent wondering how to:

  1. Get found in ChatGPT and AI search
  2. Build organic inbound instead of buying expensive leads
  3. Compete in the Twin Cities market
  4. Create long-term digital equity

This is required listening.

📍 Pemberton Real Estate – Edina, MN

🎙 Subscribe for more no-BS conversations about growing in today’s market.

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No Contingencies - Pemberton Real EstateBy Kaitlyn Schmiel