Part 9 of a series on Robert Bly's book, The Content Marketing Handbook

https://www.youtube.com/watch?v=maz0rQg7Bks

Transcription

Number Nine function of content marketing.

Hi, I'm Brian Pombo. Welcome back to Brian J. Pombo Live.

We are covering this is the final step of the nine functions of content marketing, as outlined by Bob Bly in the Content Marketing Handbook.

Great book, check it out.

This isn't the first chapter, I'm not given a whole lot of way about this book, but I'm hoping to interest you. I don't get any kickback for this, I just hope you hope you go check this out, especially if you're studying content marketing, this is a great way to be able to dig into it.

As I was kind of putting together some materials for my upcoming course training, what have you all about whether you should do content marketing or not?

I came across a couple of great sections from this book. And this was one of them, is the nine functions of content marketing, what's number nine. Now he doesn't have these in any particular order, from what I can tell.

But nine is a very simple one.

It's one that just about everybody's after, to one extent or another, you're going to see a lot more people who grow on an international basis, are going to be more concerned with number nine.

But really, even if you have a local based business, or nonprofit or anything of that sort, number nine is going to make a big difference to you. And number nine, is it drives web traffic.

So we're talking about what content marketing does for you, it drives web traffic. Pretty simple. Let me read you a little the little snippet he has in here about this. He said search engine discovery, which we talked about, talked about in the last episode, combined with social posts that point to your site can increase your web traffic considerably.

According to HubSpot, if you got 51 to 100 pages on your website, consider each blog post to be a unique page, you'll generate 48% more traffic than if you had under 50.

Increased traffic means increased engagement means increased revenue, see, content marketing can increase your traffic.

If you are doing anything on your website whatsoever, to sell anything, or drive anyone to make any type of purchase whatsoever.

Increased traffic can only make that better, right?

As long as you have something that support that people actually want. Right.

So that's where content marketing plays into this. It's another piece.

It's another function of what content marketing does.

I don't think these nine are the only functions and a lot of them can be broken down into into more specific functions.

But these are some of the main things that most people are already after most people already want more traffic to their website. Most people already want to be established as an expert, or they want to get new customers.

So we went through all those nine, be sure and go back and watch or listen and listen to the other episodes. When we discussed this. We did nine all in a row. You can go check them out at BrianJPombo.com. Great stuff.

Robert Bly really knows what he's talking about.

This is this guy's a copywriter, marketing expert.

It's been around a long time been in the business a long time. You check out any of his books,