In this episode of Let's Talk ABM Declan chats to Karla Rivershaw, Head of Marketing at Turtl about the psychology behind how we consume online content and why 'personalisation' is more than just a marketing buzzword when it comes to content marketing.

Here's what they cover:

- Why Turtl is on a mission to kill the PDF

- The role of Turtl in your ABM tech stack

- How Turtl helps deliver a personalised content experience

- How content can empower your sales teams