Skift Meetings Podcast

#9 Greg Oates: Events as a Pipeline to Building Stronger Communitie


Listen Later

Greg Oates is SVP of Innovation at MMGY NextFactor, part of MMGY Global.

 

In this episode EventMB's editor-in-chief, Miguel Neves, and deputy editor, Dylan Monorchio, discuss:

  • How events are a pipeline to support the priorities of the destination
  • How the pandemic has increased the visibility of DMOs to different parts of the government
  • The big shifts in intention coming out of Covid for event planners and people who book events and destinations
  • How association executives are actively selecting destinations with positive DEI reputations
  • The ongoing challenges of working with board members
  • How hybrid events remain unknown throughout the industry
  • How to define and measure destination performance
  • The constant need for great storytelling in destination marketing 
  • ...more
    View all episodesView all episodes
    Download on the App Store

    Skift Meetings PodcastBy Skift Meetings

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    12 ratings