Blog posts, social posts, podcasts, webinars — there are so many content opportunities for your business! But content marketing can quickly become a time suck if you don’t have a clear objective and plan.

Hilary Kirchner, content marketer and founder at Dream Write Creative, joins the podcast to help us understand:

• What “content marketing” encompasses
• Why it could be a smart strategy for your business
• How to create content that captures your audience’s attention
• And how to do it all with a limited budget and time