Welcome to Podjunction, where we delve into the intricacies of using podcasting as a tool for business growth. In this episode, we're joined by the phenomenal Chloe Thomas, a seasoned podcaster known for her successful forays into the eCommerce space with shows like eCommerce Master Plan and Keep Optimising. Chloe shares her invaluable insights on leveraging podcast sponsorships to elevate your podcast's earnings.

In this episode, you'll discover:

• The importance of identifying the purpose behind your podcast and how self-sponsorship can drive your show's success.
• The myth of needing a massive audience for sponsorship and the power of an engaged audience.
• Strategic tips for attracting sponsors and maximizing your podcast revenue, even with a smaller listener base.
• Chloe Thomas's journey in the podcasting world, her approach to securing sponsors, and how she has made sponsorship a key revenue stream for her podcasts.

Key Takeaways:

1. Self-Sponsorship: Understanding the intrinsic value of your podcast and aligning it with your business goals.
2. Engaged Audience: Focusing on engagement rather than sheer numbers can make your podcast more attractive to potential sponsors.
3. Niche Positioning: Carving out a specific niche can significantly increase the value of your podcast to sponsors, especially in industries with high customer value.

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About Our Guest:

Chloe Thomas is a podcasting powerhouse and a leading voice in the eCommerce community. Through her podcasts, Chloe has helped countless business owners and marketers optimise their online presence and drive growth through actionable insights and expert advice.

Resources Mentioned:

• eCommerce Master Plan Podcast
• Keep Optimising Podcast

Connect with Chloe Thomas:

• Website
• LinkedIn