The Science of Advertising Show

#9 How To Form Deep Memory Structures


Listen Later

Mosh | World Vision vs Save The Children | Wrigley's 5 Gum

On today's show, we begin with a new release from Mosh—tackling men's health issues in a humorous way. In Compare the Pair we have two well-known charities facing off with Save The Children vs World Vision. Our Classic Creative this week will stimulate your senses with a Wrigley's classic—"How it feels to chew 5 gum".

***

The Science of Advertising Show

Welcome to The Science of Advertising Show. The show where Jonathan Rolley and Dr. Jared Cooney Horvath review the latest ads and the science behind why they influence and persuade human behaviour.

Subscribe to our channels and give us a follow on LinkedIn - we would love to connect! 

YouTube: https://www.youtube.com/channel/UCH8KTFIhiPqSXv4oHlkqiHA 

Spotify: https://open.spotify.com/show/75Mm0VlUpgZl3w6YyT1bwcsi=_7_vknwBSKWZX_UrufjMFQ

Apple: https://podcasts.apple.com/us/podcast/the-science-of-advertising-show/id1526254296?uo=4

Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMjU2ODUyLnJzcw==

https://www.linkedin.com/in/jonathanrolley/
https://www.linkedin.com/in/jared-cooney-horvath-phd-med-730704b2/

***

If you want to know how we can help you with your advertising, contact Direct Response Media at https://www.directresponsemedia.com.au/

...more
View all episodesView all episodes
Download on the App Store

The Science of Advertising ShowBy Jonathan Rolley, Dr. Jared Cooney Horvath