Jason Fulton is the Founder and CEO of ThisMemento, a consumer insights marketing agency based in Amsterdam that works with the likes of Nike, Sonos, Reebok, Carhartt, Foot Locker and Rihanna.

Having previously worked in the marketing team at Deisel and FCUK, Jason founded ThisMemento amidst the 2008 recession to channel his deep curiosity in people, their experiences and their perspectives, which he translates into meaningful connections between brands and consumers.

In this bout, Jason shares invaluable insight he has from working closely with a diverse range of consumers and the effect that both the Covid pandemic and the racism crisis will have on brands, education and society in general.

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