In this episode of Pak Chat, we sit down with Jaya Yoannidis — the founder of A Man & His Cave, a brand that’s pulled in over $18 million since launching in 2020.

What started as a small online store has grown into Australia’s go-to destination for man cave essentials — from kegerators to arcade machines. But behind the numbers is a story about building trust with overseas suppliers, leveraging AI before it was cool, and assembling a team that runs like clockwork.

We get into the real playbook Jaya used to scale fast, the marketing moves that cut through in a crowded e-commerce market, and why he believes investing in yourself and your people is the ultimate growth hack.

This conversation isn’t just about e-commerce — it’s about thinking bigger, moving faster, and building something that lasts.