In this episode, real estate agent and mortgage broker Josh Schoenly shares his experience building his business and offers insights into effective marketing strategies. He emphasizes the importance of finding a niche that aligns with one's passions and values, using social media platforms to drive traffic and capture potential clients, and consistently communicating with one's database to stay top of mind. He also discusses the role of AI and short-form video content in the industry and the need to maintain a personal touch in high-dollar transactions.

Josh is a devoted husband, father of 4, coach, believer, philanthropist, author & Freedom entrepreneur. His mission is to help real estate & sales professionals learn the skills & mindset necessary to attract their ideal clients.

What we discuss:

[00:02:34] Jonathan and Josh discuss the importance of balancing work and personal life.

[00:08:03] Josh explains how having a proactive and creative problem-solving mortgage team can exponentially increase business for real estate agents.

[00:09:41] Josh talks about building his real estate and mortgage team, the value they offer, and how they help clients get pre-approved and under contract.

[00:14:59] Josh explains how his real estate and mortgage teams collaborate using technology to optimize communication and ensure transparency, even when working with different niches.

[00:18:19] Jonathan and Josh discuss the importance of finding your niche and working in your natural state, as well as the challenges of creatively adapting to different situations and audiences.

[00:22:30] Jonathan and Josh talk about the importance of passion and enjoyment in sustaining a business and how it leads to consistency.

[00:27:16] Jonathan and Josh discuss the most powerful acquisition channels for cold clients, warm clients, and relationships.

[00:28:18] Josh shares his co-marketing strategy, which involves sending a Friday morning email to their entire database and following up with text messages and emails throughout the week to create conversation opportunities.

[00:34:38] Jonathan and Josh discuss the challenges of home buying in Canada, including the steep down payment requirements and rising property prices.

[00:39:10] Jonathan and Josh discuss the importance of growing and nurturing a database of potential buyers, and how it can give agents a marketing edge over others.

[00:45:31] Josh explains that KB Core has triggers that turn new leads green when they become active, but there are other all-in-one solutions that can do the same.

[00:43:23] Jonathan shares a story of how Josh's brother became the official agent of a new development.

[00:48:24] Josh and Jonathan discuss how to communicate with the database when not sending weekly messages, including providing property alerts, listing alerts, and market reports.

[00:54:25] Jonathan and Josh discuss the importance of creating valuable content, such as a monthly market report and a YouTube video discussing the market, to differentiate oneself and stay top of mind with potential clients.

[00:55:46] Jonathan and Josh discuss the importance of personalized engagement in real estate and mortgage transactions.

[00:57:05] Jonathan and Josh talk about how AI can be a cool tool for agents to be more efficient and effective, but it should not replace the human component of navigating the journey of decision making.

[01:01:42] Josh shares his strategy of leveraging short form content on multiple platforms, including YouTube Shorts, Instagram Reels, TikTok, Google Business Listing, Facebook Reels, and LinkedIn, to increase effectiveness and reach a wider audience.

Episode Resources:

Josh Schoenly | Instagram

Josh Schoenly | Facebook

Josh Schoenly | Twitter

Josh Schoenly | Linkedin

Josh Schoenly | Youtube, EXP Realty

Josh Schoenly | Youtube, Coaching