Unlock the Secrets of Social Media Marketing and Branding with Nikhil Kant: A FREE Masterclass You Can't Miss!

On today’s episode of Just Curious Podcast, we have with us Nikhil Kant. Nikhil is a Head of Brand Marketing, PR, and Social at Even. Previously he was the Global Social Media Head of Uber. He is also an angel investor. Nikhil has over 13+ years of experience working in the Advertising and Marketing Industry. Nikhil has worked on marketing campaigns for brands like Coca-Cola, Micromax, Durex, Sony, etc. He also worked on the 2014 BJP’s General Election Marketing campaign “Abki Baar Modi Sarkar.”

In this podcast episode, Utsav and Nikhil talked about Genius Branding Strategy behind Coke Studio and Zomaland. How content and social media marketers can evoke emotions in the consumers by the content? How to build a brand’s social media page from scratch? Marketing Strategies brands can learn from BJP’s 2014 Marketing Campaign.

If you are into the Social Media Marketing industry or you are into content creation, you can learn many things that a 1000rs course will also not teach you. This is an absolutely FREE Masterclass on Social Media Marketing and Branding.

🎧 Listen to us on Spotify: https://open.spotify.com/show/57VyH1fi9pTEBxV0X63Fwt?si=993abcddf7a64987

Timestamps:

0:00 - Intro

2:30 - Story Behind Nikhil's Long Hair

6:00 - Nikhil's Journey in Advertising Industry

8:30 - Losing His Father at a Young Age

14:05 - Working on Coca Cola, BJP Election and Micromax Marketing

18:20 - "Hack Number 1" Coke Studio and Zomaland - Genius Branding Strategy

22:25 - "Hack Number 2" Causes & Purposes in Marketing

27:30 - "Hack Number 3" Use these Triggers to Evoke Emotions

29:55 - "Hack Number 4" Being Serious in Marketing is USELESS

36:40 - "Hack Number 5" Is Funny Content Require to Grow Followers on SM?

43:30 - "Hack Number 6" How to Build a Brand's Page from Scratch on Social Media?

49:35 - "Hack Number 7" How to find a Target Audience for a Social Media Page?

56:15 - "Hack Number 8" Hero, Hub, Hygiene - Content Framework

1:00:37 - "Hack Number 9" BJP's Marketing Campaign for Elections in 2014 - Abki Baar Modi Sarkar

1:07:00 - "Bonus PR Tip": PR Machinery to Spread Hate

1:09:15 - Parting Thoughts

1:09:37 - Zero Cost Support - Subscribe, Share, Like and Comment

Host: Utsav Brahmbhatt (https://instagram.com/utsavbrahmbhatt...)

Editor: Deep Bhensala (https://instagram.com/deepbhensala?ut...)

Thumbnail: Deep Bhensala (https://instagram.com/deepbhensala?ut...)

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‘The Spotlight India' is a channel where we want to evoke curiosity in our viewers about different things. We believe that Curiosity is extremely important if you want to evolve faster in your life and have a long-term career where your work can impact society and the world. That's why we have our own podcast called "Just Curious" where we decode the mindset of our guests on different topics through curiosity.

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