Welcome to Unsexy Business. A podcast series about traditional business models and the people and personalities behind them.

This episode - Nick Broom. Nick began PVL, in 1999, dedicated specialists in the production of high visibility livery and corporate branding for commercial fleet vehicles.

This is his story.

Buy Unsexy Business - the book - from Amazon and all good bookshops. Follow Jamie on Twitter - @jamiebwaller - or visit http://jamiewaller.co.uk