This is part two of our series on the great packaging pileup: finding better ways to wrap up our goods. How can businesses improve their approach to packaging, maximising its value and eliminating waste?

• Claims and terms about packaging: recyclable, recycled content, biodegradable, compostable, reusable
• Cradle to Cradle Certified: L'Oreal case study

In this episode, we take a closer look at the claims and terms that we see often written on packaging or said about packaging, like recyclable, recycled content, reusable, biodegradable... and try to demystify really what they mean in practice. We give some advice to businesses around how they can tell customers what to do with packaging once it's in their hands. We also share another framework to help businesses improve their packaging approach from the Cradle to Cradle Products Innovation Institute, with an example about the world's largest cosmetics company, L'Oreal.

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