This week Andrew adds his 2p into the debate over which is better - podcast or webinar. 

Well, one is a really effective way to:

1. Reduce the costs of producing content for marketing
2. Create really targeted communications material
3. Improve the quality of your content output
4. Make your content more sharable with your audience
5. Overall increase the ROI of your marketing and PR budgets

The other is a webinar.