What is the point as PMs of working so hard planning and executing a product release if we're not prepared to make a big splash in the market with a highly effective product launch? In this podcast, we talk with Dave Daniels, an expert in product management and product launches. He takes us through they key activities, talks about accountability from the perspective of product managers, and gives us insight into what makes launches succesful (and what doesn't!).

To learn more about Brainkraft, including their amazing online course on product launches, visit them at https://www.brainkraft.com/.