In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include:

• What is a customer-driven marketing strategy
• How to use feedback to improve your offering
• What is the best way to identify customers that really speak to your product or service
• How Sam recommends we prioritize and invest our limited time and energy into our best customers
• A customer-driven marketing strategy requires customer stories but what are the best ways to craft and edit them so they resonate with future customers
• How to get your customers to agree to appear on video
• How to make the best of it when they do—what questions to ask them
• The biggest mistakes made around customer-led video content
• Pre-requisites for creating powerful testimonials
• How best to track the effectiveness of the customer led-videos
• and much more ...

Discover more - https://www.sproutworth.com/customer-driven-marketing-strategy/