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#9 [Roundtable | PM & Product Marketing | 1/3] Communicating product value doesn't have to be hard
In this first roundtable, I welcome Charlie Penwarden, Marketing Director at Ranrobin.com (featured in episode 3) and Lauren Macpherson, CCO at Eli5 and Noco (episode 4) in the Product Marketing team. Daryl Edwards, Director of Product at Rhythm Software, joins me in the Product Management team.
This is the first round and we start from the word "product marketing" and talk about communication both between product managers and product marketers, and with the customers, identifying the root causes of not nailing the value proposition for a product or feature.
The Product Marketing team explains what they call "persona hate" and how reconciling people with personas helps to get the messaging right and bring back to discussion to the user.
Who's going to win: product marketing or product management?
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By Magali PelissierIn this first roundtable, I welcome Charlie Penwarden, Marketing Director at Ranrobin.com (featured in episode 3) and Lauren Macpherson, CCO at Eli5 and Noco (episode 4) in the Product Marketing team. Daryl Edwards, Director of Product at Rhythm Software, joins me in the Product Management team.
This is the first round and we start from the word "product marketing" and talk about communication both between product managers and product marketers, and with the customers, identifying the root causes of not nailing the value proposition for a product or feature.
The Product Marketing team explains what they call "persona hate" and how reconciling people with personas helps to get the messaging right and bring back to discussion to the user.
Who's going to win: product marketing or product management?