Join us as Sandy Carter, an expert in digital innovation and Chief Operating Officer at Unstoppable Domains, shares her insights on the future of B2B marketing and buying. With a distinguished career at Amazon, IBM, and various startups, Sandy offers a deep dive into the integration of digital identities, the importance of community in B2B, and the critical role of AI in building trust. This episode examines the potential of digital twinning and the metaverse in creating immersive buyer experiences and how AI can ensure the authenticity of digital content. Sandy’s forward-thinking perspectives provide B2B professionals with the tools to leverage technology effectively while maintaining genuine customer trust and engagement.

See her talk at SXSW here.