This episode is a continuation of our Search Engine Optimization series. The 3rd episode in a series of 9. Back in episode 4, I talked briefly about SEO and gave an overview of each of the pillars that make up a solid SEO strategy. If you’re not caught up, I suggest you go and listen to it first. It will give you a good idea of where we are going with this series, and it is only 12mins long. 

After that, I published the episode on SEO Fundamentals. Go and listen to Episode 6, that’s essentially where you want to start.

In this episode, I’ll talk about the second pillar, SEO for User Experience. Think of the partnership of SEO and UX this way. SEO targets search engines and UX targets your website visitors. Both share the same goal: Providing your visitors the best experience possible. Now, you may not initially think so, but, UX has a direct and very powerful impact on your SEO rankings through the various metrics that search engines use to track user engagement. It considers things like URL structure, mobile responsiveness, web accessibility, usability, readability, page speed, and so on. It is all about ensuring your website is designed and structured in such a way to ensure the best user experience.

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Chapters:

00:00 - Introduction

02:33 - URL Structure

03:57 - Mobile Friendliness

06:22 - Website Loading Time and Performance

07:33 - 404 Pages

08:43 - Website Search

09:34 - Web Accessibility, Readability, and Usability

13:40 - Heatmaps

14:10 - Outro

Links:

RankMath

All in One SEO

Yoast SEO

Google Pagespeed Insights

GTMetrix

Pingdom

WebPageTest

Uptrends

Site24x7

WPRocket

NitroPack

WP Fastest Cache

WP Super Cache

W3 Total Cache

Siteground Optimizer

AutoOptimize

Google Mobile friendliness test

Bing Mobile Friendliness test