How does the future of fashion look like? This time, we're talking to Odeta Valiuskyte - fashion tech strategist, founder of creative marketing studio Storyfounders and business tech project manager at IBM. With the uprising technological innovation, Virtual Reality, Augmented Reality, and Computer-generated imagery tools (to say the least), fashion industry is merging with the digital world much faster than ever before. Among a lot of exciting opportunities this has to offer (virtual show rooms, CGI models, virtual clothing, etc.) digital fashion also enables more sustainable approach towards garment production, thus improving environmental footprint, fashion industry is notorious for. Get in touch with Odeta at https://www.instagram.com/vodettee/.

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