In this second part of my conversation with Kelly Pietrangeli, earth soul mentor and creator of the Soul Explorers membership, we dive even deeper into the transformative power of storytelling — for business and life.

Kelly shares how she brought her audience along when she made a bold pivot from her previous membership, Project Me, to the soulful, energy-led work she does today. Through the simple act of sharing a deeply personal dream, Kelly invited her clients to come with her on a whole new journey — and 90% of them said yes.

We explore how our stories help build trust, connection, and transformation, and why the energy we bring to our business impacts everything from our relationships to our revenue.

Kelly also opens up about a challenging chapter in her business where she invested in a coach who didn’t deliver, and how letting go of anger and resentment created space for new opportunities — including a life-changing invitation from her business mentor, Marie Forleo.

Plus, Kelly shares one of her most magical and soulful stories: an unforgettable breathwork experience that shifted her understanding of energy forever, and how this awakening has shaped her work and the lives of those she serves.

If you’ve ever faced a big change in your business or wondered how to bring your audience with you, this episode will inspire you to embrace storytelling as a tool for growth, healing, and connection.

What you’ll hear in this episode:

• How Kelly used storytelling to successfully pivot her business and retain her community
• Why letting go of negative energy can open the door to new possibilities
• The role storytelling plays in building “know, like, and trust” with clients
• Kelly’s powerful breathwork experience and its impact on her life and work
• Why being authentic — and even a little bit “pistachio” — helps you stand out in business
• A moving retreat story about transformation and self-discovery

Connect with Kelly:

• Website: kellypietrangeli.com
• Instagram: @kellyprojectme
• Podcast: Project Me with Kelly Pietrangeli

About me:
I help creatives and change-makers share soulful brand stories that spark connection and build confidence. I work with founders, coaches, freelancers and non-profits to bring their story and personality to life through compelling visuals and narrative.

Download your free guide to growing your brand through soulful stories at: sarahoughton.co.uk/stories

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You can find me on:

Instagram
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Do come and chat and let me know your storytelling challenges and successes.

Find out more about my services which include uncovering and creating stories, with narrative and visual content creation, including photography and video:

Brand Storytelling

Brand Photography

Documentary Stories