March 10, 2024

9 - The Biggest Miss in SaaS Marketing

20 minutes

Today, we're talking about the lack of qualified leads in SaaS marketing.

SaaS Marketers: Stop doing this:

Putting out content that's tangentially related to your product, and then hitting every opt-in with emails that assume they're going to buy tomorrow. This is ineffective because the content is misaligned with the action and what it actually means.

Putting out content that's all about your product, and wondering why nobody reads it. This is ineffective because people aren’t on the internet to read about you - they’re there for themselves.

To generate more sales qualified leads, do what this episode talks about.

Follow Andrew's Socials:

...more

View all episodes

By Andrew Schultz

March 10, 2024

9 - The Biggest Miss in SaaS Marketing

20 minutes

Today, we're talking about the lack of qualified leads in SaaS marketing.

SaaS Marketers: Stop doing this:

Putting out content that's all about your product, and wondering why nobody reads it. This is ineffective because people aren’t on the internet to read about you - they’re there for themselves.

To generate more sales qualified leads, do what this episode talks about.

Follow Andrew's Socials:

...more

Share 9 - The Biggest Miss in SaaS Marketing

Sign up to save your podcasts

9 - The Biggest Miss in SaaS Marketing

9 - The Biggest Miss in SaaS Marketing