Connecting and Stuff - A podcast where we take a topic from our professional life and have a personal conversation about it.

In this episode, Naseef and I delve into the gritty realities of being a marketer in a startup amidst recession and uncertainty.

00:00 - Introduction

01:46 - Why is marketing important for startups, especially those that are just 1-2 years old?

07:14 - How to set realistic expectations for your first marketing hire? 

18:43 - How to decide on your marketing budget, including hiring, tools, ads, and more?

23:40 - B2B marketing budget template by Naseef

29:30 - B2B marketing plan template for startup by Naseef

31:50 - Who should be your first marketing hire - CMO / Director / individual specialist / something else?

43:00 - What are the key marketing collaterals (or content) that you need to build when you're new to the business?

54:30 - How to be patient with your marketers and marketing efforts?

Resources we talked about:

B2B marketing budget template by Naseef - https://www.linkedin.com/pulse/how-create-annual-b2b-marketing-budget-template-naseef-kpo/?trackingId=PxQwG7iBTumvFQuOW86nHg%3D%3D

B2B marketing plan template for startup by Naseef - https://www.linkedin.com/pulse/how-create-marketing-plan-b2b-startup-template-naseef-kpo/?trackingId=eF9vSD2JT1qqVKaroUpGnA%3D%3D

You can find us on LinkedIn:

Naseef - https://www.linkedin.com/in/naseef-kpo-25602493/

And me - https://www.linkedin.com/in/rashmita-behera/