Generating demand has always been the main goal of marketing but the ways companies achieve that have gone through dramatic changes over the years. 

David Fallarme, Asia Head of Marketing at HubSpot shared his views and opinions on the history and evolution of demand generation. He talks about how brands should identify the changes that are happening and adjust their marketing or demand generation strategy instead of sticking to the old ways of doing things. 

Let’s see what major learnings and takeaways I got out of our conversation.