Lessons From A Podcaster

#9 - The Most Effective Strategies for Launching, Growing, and Monetizing Your Podcast


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In this podcast episode, Tiago interviews Josh, a seasoned podcaster who has launched and sold podcast shows. They discuss strategies for starting, growing, and monetizing a podcast, emphasizing alignment with one's business model. Josh shares his approach to inviting guests, preparing for interviews, and leveraging social media for promotion. He highlights the importance of focusing on guests and strategic community over the audience for business support. Josh also details his efficient process for content creation and distribution, including the use of Podsqueeze software and repurposing content for YouTube to maximize reach.


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Links & Resources

Podcast Host Army : https://www.podcasthostarmy.com/

Podsqueeze discount - Get 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

Youtube Podcast Host Army : https://www.youtube.com/@podcasthostarmy

Google sheets : https://docs.google.com/spreadsheets/u/0/


Timestamps

Podcast Host Army (00:00:58) Josh introduces his podcast "Podcast Host Army" and gives a brief pitch, highlighting its focus on interviewing podcast experts on launching, growth, and monetization.

Starting a Podcast to Support Business (00:02:00) Josh discusses the importance of aligning a podcast with the business model and the potential impact of a mismatch on the business's focus.

Inviting and Preparing Guests (00:06:23) Josh shares his approach to inviting guests, emphasizing the use of LinkedIn and the minimal preparation required for interviews.

Creating Engaging Content (00:09:54) The discussion touches on asking engaging questions to connect with guests on a human level and avoid scripted responses.

Repurposing Content for YouTube (00:12:11) Josh explains the value of sharing podcast content on YouTube and the potential for repurposing audio and video content to reach a broader audience.

Selling a Podcast Show (00:14:25) Josh shares his experience of selling a podcast show and how it can save time and energy for the buyer, highlighting the potential value of established podcast formats.


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