How do we change our behavior? How do we make new habits stick? We could use "atomic habits" or tiny habits." We could try hypnosis or other forms of suggestions. While these all work to differing degrees, these are not my favorite means of initiating behavior change. It is embodiment. And to do this, we need an alter ego. In this episode, we discuss the power of creating a new identity and how to embody that new version of yourself.