In this episode of "The Practicing Accountant," Dan and Doug discuss the power of niching in the accounting industry. Doug shares a recent email from a potential client who found him through a targeted Google search, highlighting the effectiveness of Search Engine Optimization (SEO) and the importance of a specialized niche. They emphasize that having a clear niche not only simplifies the client acquisition process but also enhances credibility and allows for premium pricing without resistance. The conversation covers the benefits of owning your niche, attending industry conferences, and the value of building a strong online presence tailored to specific client needs. For more insights and strategies, visit thepracticingaccountant.com