<p>The franchisor is forgetting who the actual investor is in a franchising relationship. The advertised "group purchasing power" benefit of joining a franchise is actually a revenue stream "powering" the franchisor. The franchisee holds majority of the risk, but stockholders dictate direction.</p>

The franchisor is forgetting who the actual investor is in a franchising relationship. The advertised "group purchasing power" benefit of joining a franchise is actually a revenue stream "powering" the franchisor. The franchisee holds majority of the risk, but stockholders dictate direction.

9 | The Unbalanced Nature of Franchisor/Franchisee Relationships

Profound and insightful look into the secret world of hotel franchising through the rebound and recovery as the COVID pandemic continues to ravage the travel industry. Patrick Mullinix, Advantage Hotels, Inc. CEO and outspoken critic and advocate for fair-franchising, exposes the naked truth of franchising practices and lends a voice for silent majority of hoteliers. Listeners will hear from all perspectives of the industry – the good, the bad, and the ugly. How can we bring true fair-franchising to the forefront and all benefit?

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9 | The Unbalanced Nature of Franchisor/Franchisee Relationships

9 | The Unbalanced Nature of Franchisor/Franchisee Relationships