Continuing with our series of scaling a coworking business, we chat with Shazia Mustafa from Third Door - a coworking space and nursery based in London. Ten years into running the business, Shazia laughs as she recounts the story of being new to parenting whilst needing to work, and how this sparked the idea and motivation for what became Third Door.

Listen in to the podcast to hear what happened next, including a tough decision not to scale after a year of prep, lessons learned from that and how this informs future plans for growing the business. Because the answer is “Yes, do scale - but do it right!”

We also hear about

- How values and integrity inform running a business

- Building foundations and ensuring longevity

- What to have in place and what to consider prior to scaling

- What makes for valuable marketing

- Why waiting with scaling paid off

- Advice for new coworking businesses

- …and what surprises Shazia about the coworking movement!