Our bio is super important - it’s one of the first things people will see when they stumble upon our Instagram, and it helps them determine whether they want to follow us or not and most importantly, whether they want to BUY from us or not. We’re allowed 150 characters, which means we have to be very intentional with every word we use. In this episode, I’m giving you three common mistakes I see bakers make when it comes to their IG bios.