In this episode, I sat down with Natalija Pavic from Salesforce to explore the transformative potential of generative AI in the ecommerce landscape.

We go into the early stages and future prospects of generative AI, comparing its impact to the dawn of the internet.

Nat shared valuable insights on Salesforce’s innovative strategies, including generative product descriptions, smart promotions, and AI copilots, all aimed at boosting merchant productivity and enhancing customer engagement.

We also covered the importance of trust and ethical considerations in AI deployment, offering practical advice for businesses looking to harness the power of generative technologies.

Link to Natalija's podcast:

Tune in for a comprehensive overview of how generative AI is set to revolutionize ecommerce.