Dino H Carter is the founder of D Branding in Hollywood, California. With over 20 years of experience in marketing and branding, Dino has developed a unique philosophy and approach to these disciplines. This was such a fun interview - we covered a number of topics including:

• Driving cattle!
• Marketing vs. branding: what’s changed over the years, and what’s stayed the same.
• Unique challenges and opportunities in the cannabis industry.
• The three most important questions to ask yourself when branding, and an overview of how Dino helps clients answer these questions using The W System guide.
• The interplay between Trust, Values and Relationship when building a brand.
• The current landscape of online marketing.
• The importance of mindset, including some nonfiction recommendations (What Great Brands Do)
• How Dino plans to “Do Better This Year.”

Cheers, Dino!