Digital Innovator

9 - Uniting a Fragmented Ecosystem: Eric Stein from Branch


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As the modern mobile ecosystem becomes more and more fragmented, so does tracking attribution and creating great, seamless user experiences across all platforms. Ken and Eric Stein, EVP & GM at Branch, discuss what it takes to drive engagement for users both online and off, the continued evolution of attribution and paid user acquisition, and where the future lies at Branch.
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Digital InnovatorBy Ken Yarmosh