The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive Brands

9. What Your Client Actually Wants - Mind Messaging Series Part 2

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In this episode, Ashley discusses the critical role of examining what your clients actually want and articulating that specificity in business messaging and marketing 

Key Points:

Balancing Emotional and Ego Desires:

  • Highlight the importance of addressing both emotional and ego-based desires.
  • Caution against speaking exclusively to either side, advocating for a blend of both in messaging.

  • Mindset Shifts in Marketing:

    • Acknowledge various mindsets around marketing, particularly obstacles hindering specificity.
  • Challenge the traditional corporate marketing mindset and the need for adaptation in the online marketing landscape.

  • Attracting vs. Repelling:

    • Discuss the shift from a focus on attraction to repulsion as business matures.
  • Stress the significance of repelling non-ideal clients through specificity.

  • Consistency Sabotage:

    • Address the common trap of consistency sabotage, where businesses feel pressure for linear growth.
  • Advocate for a shift from a novice mindset to a CEO leadership approach that values cyclical growth and strategic decision-making.

  • Understanding Client Needs:

    • Encourage a deep understanding of clients, going beyond surface-level desires.
  • Emphasize the value of spending time and effort to understand client experiences and challenges.

  • Fear of Repelling Clients:

    • Discuss the common fear of being too specific and repelling potential clients.
  • Highlight the counterintuitive reality that specificity attracts a more engaged and committed audience.

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    RESOURCES

    Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! 

    From hypnotherapy tracks, guides and masterclasses, OR anything I mention in the episodes, you can find them HERE. 

    Connect with Ashley :

    I'm the most profound and intellectual here -->Facebook

    I'm the most shouty, silly and scattered here -->TikTok

    I'm the most ranty and random here ---> Email

     

     

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    The No Fartin’ Around Show | Digital Marketing Strategies For Disruptive BrandsBy Ashley Mae Fernandez | Fractional CMO
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