Tapped In

#9 - When to Niche Down vs Expand (And Why Most Firms Get It Wrong)


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In Episode 9 of Tapped In, Anna Summersett and Benson Varghese break down one of the most common growth decisions for law firm owners: should you niche down—or expand?

They unpack the myths that keep firms stuck (like “niching down means turning away too many cases”), explain how firms can grow while still getting more specialized, and share the real reasons most expansions fail: hiring the wrong people, chasing trends, and expanding before the firm has the systems, runway, or clarity to support it.

You’ll also hear the practical framework they use to decide whether a new practice area, new market, or new growth initiative is actually smart: Alignment, Capacity, Clarity, and Demand—plus the overlooked “fifth filter” that tends to drive everything: the right person.

If you’re in a focus season or a growth season, this episode will help you make the decision with confidence—and avoid the mistakes that cost most firms years.

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Lawft is the law practice management platform built for growth. It's built by lawyers for lawyers.

Visit us online: lawft.com

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Tapped in Podcast: https://www.youtube.com/playlist?list=PLyr28YlpxsGPXypeHliwwqBR9sULGGllj

Want to grow your law firm with intention — not guesswork? Want real talk on leadership, marketing, and operations — not fluff?

Check out Tapped In — the podcast for attorneys, law firm owners, and entrepreneurs building something that lasts. Hosted by Benson Varghese and Anna Summersett, it’s where candid insights meet actionable strategies. Get tapped in. Stay tapped in.

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We built Lawft because we've been in your shoes. We've been frustrated by the limitations of existing platforms. We've wondered why we were using three pieces of software to accomplish closely related tasks. We've been frustrated by the lack of insightful, actionable reports that would actually help our firm grow. Who knows better than lawyers and members of law firms what our pain points are - and how to solve for them. That's how Lawft was born.

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Tapped InBy Benson Varghese