Kris Rudeegraap had been in sales for 10 years, doing everything from trying to get meetings to landing large enterprise clients.

He started a side project that let companies send coffee gift cards to clients and prospects as a thank-you. It blew up.

Now companies want to send a lot more than coffee, so to fill that gap Kris has co-founded Sendoso, a B2B engagement platform for ABM. In this episode, Kris shares how it works—and what you should do to get started with gifting in your ABM process.