In this episode, Lenka and Vera are joined by Amy Luby. She transforms service delivery with Agentic AI and is a GTM Strategist – Advisor. She helps MSPs scale smarter and vendors build channel engagement that converts with battle-tested strategy, operational clarity, and fearless execution.

She’s spent her entire career in the MSP channel – as an MSP founder with a successful exit, a distribution leader building global NOC, Help Desk, and managed Services and a CRN Channel Chief.

Amy has shaped the MSP channel itself. She's a community builder who's helped define what managed services look like on a global scale.

Amy shares how she got into the industry, how her nursing career influenced how she works today, why there’s more than one way into business and how to get perspective on where you’re at.

Vera asks Amy how to have more human connections and who she turns to for support. Amy shares why being out in nature is restorative and why burnout isn’t a good thing.

She shares one change she’d like to see in the industry, one thing she loves about it and why we create community if we can’t find one. Finally, she shares how to be authentic in business.

Mentioned in This Episode

• xyntra.ai
• Agentic AI