Brands, like (Disney) Apple and Google…have power because they have cultures that people want to join — they create narratives that people want to become co-stars in their ‘movie’.  Understanding how your brand story creates a narrative that customers want to engage in is Louie Gravance’s speciality. In this episode Louie & I talk about your personal brand narrative and how it relates to being an employee, starting your own company and job searching and how your intention helps in understanding your customers and what they want from a brand.