Math and Content Marketing, who knew?
Thoughts on 90-9-1 Rule Brian first heard from Neville Medhora of CopywritingCourse.com, on expectations for consumer engaging with your work.
Checkout Neville's Work here - https://copywritingcourse.com/
https://www.youtube.com/watch?v=UK852-lnSxs
Transcription
90-9-1 rule for content marketing.
Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.
We've talked before about different ideas when it comes to content marketing. And this may be a big surprise to you if it's new for you. If it's not, then you'll recognize it and you won't have to get freaked out about it.
So I first heard about the 90-9-1 rule by Neville from CopywritingCourse.com, you can go check out he's got a lot of great content out there in social media land.
Now, this isn't a rule that just applies to Facebook, or just applies to whatever your social media is of choice. It's really a rule across the board when it comes to content. And I bet even for offline content, if you were able to track it, you would find a very similar situation. Because it really comes back to the 80/20 rule, which is it's just human nature, that if you put out enough stuff, and you're able to track, you'll find that a very small percentage do what do the most of what a very large percentage have the chance of doing if I could say it in that sense.
So let me explain this.
What this means is that if you add these up, they come out to 100%, right?
So 90 plus nine plus 1, it comes out to 100. And represents 100%.
If you took 100% of the people that are consuming your content, you would be able to take 90% and they're the people that are just lurking around, they're just watching, they're listening, they're reading, whatever you're putting out there, but they're not going to interact with it much further beyond that, okay, and this is just just the stuff you could track.
I mean, let's take video for instance, this is just tracking views. So if you got 100 views only about somewhere around 90 are just gonna watch, they're not gonna, let's say it's on YouTube, they're not going to leave a thumbs up or a thumbs down, they're not going to comment, they're not going to take the link and share it with friends.
That's about 90% and these are all relative terms.
Obviously, the more the bigger your numbers are, the more solid these turn out to be, they're probably even more skewed in the direction of a large percentage of people not doing anything when you have fewer and fewer numbers.
So 9% are going to interact a little bit. Okay, they may leave a thumbs up, they may leave a thumbs down, they may do something every once in a while they're going to do something.
And then 1% is going to be your star players. So literally one out of 100, 1 out of 100 are going to leave a comment, they're going to want to talk back and forth, they're going to want to learn more about you, they may watch more than one video, they may go beyond that.
And so you have to understand that you got to hit a lot of people if you want any type of measurable response back. This is not to say that the 90% aren't useful, or that they aren't doing anything, or that they won't view more of your stuff.
That's not what we're saying here. They might or they may not. But you don't know you're not going to be able to track them other than a view other than a hit click here or there,