On the podcast this week, Debra welcomes Nikki Nash to the show. In this episode, Nikki shares her story. She talks about content, relationships, marketing your genius and so much more.

 

EPISODE HIGHLIGHTS

 

• What it can feel like when you are out of alignment and how that experience is different for everyone.
• Why you don’t need to be everywhere and do what the big brands are doing online when marketing your small business.
• Nikki talks about her mantra, do less better and the mad scientist framework.
• Nikki shares her passion for writing and the reasons why she wrote her book, Market Your Genius which she refers to as an in-depth coaching session.
• Some of the obstacles entrepreneurs face when they are building a personal brand or a personal brand business.
• The importance of simplicity and consistency in marketing and business.
• Why marketing is about relationship building.
• How to use storytelling in your marketing to educate your audience and build trust.
• The power of storytelling to build your business. We all have stories to share even if you don’t think you do.
• Content marketing tips for entrepreneurs building a personal brand.
• How boundaries and discipline create freedom.
• The importance of doing things that are in alignment, bring you joy and feel right for you.

 

Nikki Nash is a Hay House author, motivational speaker, and founder of Market Your Genius, a training and development company on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message.

Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive marketing, business, and personal development background to help people build profitable personal brand businesses, position themselves as the go-to expert in their industry, multiply their sales, and grow their business through strategic storytelling.

Prior to full-time entrepreneurship, Nikki served as Head of Marketing at tech startup Rest Devices, Senior Marketing Manager at Intel Corporation where she won the Marketing Excellence Award, Brand Management MBA Intern at The Coca-Cola Company, and Media Planner + Buyer at advertising agency Starcom-MediaVest on the Kraft Foods Account. Nikki has also worked for brands such as InStyle, Travel + Leisure, and Louis Vuitton Moet Hennessy.

 

SHOW NOTES 

Get all episode show notes here

https://www.debrashepherd.com.au/debra-shepherd-podcast

 

CONNECT WITH NIKKI

Instagram @nikkinashofficial

www.nikkinash.co

 

CONNECT WITH DEBRA

Instagram @_debrashepherd

www.debrashepherd.com.au 

 

Thank you for listening. If you enjoy this episode, I invite you to share a review on Apple Podcasts. Your review will help another woman create more ease, joy and meaning in her life and business.