PetBiz Podcast for Pet Business Owners

#90: Do You Know Your Ideal Demographics?


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This podcast explains how you can utilize a Client Demographic survey to provide tailored services to customers and market more efficiently to the pet services industry. It encourages surveying customers’ demographics and psychographics, as well as strategically asking questions that will help you know what they value and why they value your pet business.


1. Unlock the Potential of a Demographic Survey for your pet business (00:00 - 07:23)

2. Why People Love Our Services: Analyzing Our Clients' Responses (07:23 - 14:16)

3. Gathering Client Demographic Data to Enhance Your Marketing Strategies (14:18 - 21:20)

4. Connecting Pets and People in the Medical Community (21:21 - 23:39)


Resources for this episode:


PetBizHIVE Facebook Group


Grow Your Daily Dog Walking Business With DogCo Launch (Michelle Kline's group)

Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!

Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.

PetBiz University is the one place where you can get the support and education you need for your stage of entrepreneurship!


“I love finding out about the strategies, tips, and cool people in our industry at the PetBiz Podcast!” <– If that sounds like you, please consider rating and reviewing this show!

This helps us support the amazing pet industry and provide more education and resources to pet business owners. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let us know what you loved most about the episode you heard!

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PetBiz Podcast for Pet Business OwnersBy Janie Budnick

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