Here’s a controversial idea: Your SKO is not a massive training event.

According to Peter Zink, Senior Director of Revenue Enablement at Sprout Social, it’s a time for people to come together, see each other, celebrate and align on a few critical concepts to take into the new year.

To build an effective SKO today, Peter argues that you begin with a theme that can be used as a rallying cry, then build an event that pushes your business forward and sustains your trajectory throughout the entire year.

Join us as we discuss:

• Creating a culture of top-down and bottom-up buy-in
• How to design the perfect SKO theme to build consistency
• The importance of cross-team collaboration
• Empowering managers with coaching tools and resources to ensure sellers keep up to date with takeaways throughout the year.