In this episode of Rooms with Ronald, host Ronald Harrington speaks with Shelly Steitz https://www.linkedin.com/in/shellysteitz/ , a senior consultant at Cadence Marketing Solutions, about the importance of marketing audits and the challenges of tech to human handoffs in the leasing process. They discuss how to optimize the leasing experience by personalizing interactions, building trust with prospects, and ensuring effective communication between teams. The conversation highlights actionable strategies to reduce no-show rates and improve overall customer experience in the multifamily housing industry.
Chapters
00:00 Introduction to the Conversation
01:49 The Importance of Marketing Audits
03:30 Challenges in Tech to Human Handoffs
05:56 Creating a Personalized Experience
09:07 The Role of Humans in the Leasing Process
12:32 Memorable Interactions and Building Trust
16:26 The Importance of Follow-Up After Tours
19:51 Identifying Tech to Human Handoff Issues
24:35 Communication Breakdown and Solutions
29:16 Strategies to Reduce No-Shows
31:48 Actionable Items for Leasing Teams
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