Hey, have a topic for us?

Marketing isn’t underperforming.

It’s just not trusted.

In this episode, we unpack a striking insight:
 90% of CEOs don’t trust marketing to report commercial impact.

Not because marketing isn’t delivering results —
 but because the way we report doesn’t connect to the business.

We break down:

•  Why marketing focuses on channels instead of business impact
•  Why CFOs win the argument (almost every time) 
•  And how this has become a structural problem — not a performance problem

Plus, we share a simple 3-step approach we’re seeing work across companies:

1.  Move from platform reporting → holistic reporting
2.  Take true data ownership
3.  Align marketing with what the CFO actually cares about

Because until marketing can prove impact in business terms…
 it will never be the most trusted voice in the room.