Always think about your customers. What 
problems do they have? What challenges are they facing? What are they likely to 
enter in a search engine when they are looking for information? List some of 
the questions they may be asking. 
 
  
 
Then take that list and use it to create an 
editorial calendar.

Always think about your customers. What problems do they have? What challenges are they facing? What are they likely to enter in a search engine when they are looking for information? List some of the questions they may be asking. Then take that list and use it to create an editorial calendar.

Always think about your customers. What 
problems do they have? What challenges are they facing? What are they likely to 
enter in a search engine when they are looking for information? List some of 
the questions they may be asking. 
 
&nbsp; 
 
Then take that list and use it to create an 
editorial calendar.

90 Second Content Marketing Lesson - Choosing Topics to Improve Search Results

Short tips about how to get the most from your B2B content marketing efforts

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90 Second Content Marketing Lesson - Choosing Topics to Improve Search Results

90 Second Content Marketing Lesson - Choosing Topics to Improve Search Results