<p class="MsoNormal" style="text-align:justify;">We haven’t really talked about what to do
with lead scores after you’ve gone to the trouble to set up the mechanism to
compile them. That’s what this lesson is about. The whole idea of
scoring leads is to be able to tell when a prospect has likely advanced to the
next level of the buying cycle. </p>

We haven’t really talked about what to do with lead scores after you’ve gone to the trouble to set up the mechanism to compile them. That’s what this lesson is about. The whole idea of scoring leads is to be able to tell when a prospect has likely advanced to the next level of the buying cycle.

<p>We haven’t really talked about what to do
with lead scores after you’ve gone to the trouble to set up the mechanism to
compile them. That’s what this lesson is about. The whole idea of
scoring leads is to be able to tell when a prospect has likely advanced to the
next level of the buying cycle. </p>

90 Second Content Marketing Lesson - Lead Scoring Part 4

Short tips about how to get the most from your B2B content marketing efforts

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90 Second Content Marketing Lesson - Lead Scoring Part 4

90 Second Content Marketing Lesson - Lead Scoring Part 4