In this episode Andrew Sardone explains why customers often start sales interactions guarded and offers a simple 90-second process to lower anxiety, remove mystery, and give customers control so trust can form and deals can move forward. 
 
Free Sales Tools: https://www.autoknerd.com/autoshop

In this episode Andrew Sardone explains why customers often start sales interactions guarded and offers a simple 90-second process to lower anxiety, remove mystery, and give customers control so trust can form and deals can move forward. Free Sales Tools: https://www.autoknerd.com/autoshop

90-Second Reset: Win Customers Before You Sell

AutoKnerd: Where the Sales Floor Gets Smarter

Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.

Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.

Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.

Bring your brain. Leave the burnout.
Kindness sells. Let’s prove it.

Technology

Education

Self-Improvement

Leisure

Automotive

AutoKnerd: Where the Sales Floor Gets Smarter Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer. Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology. Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last. Bring your brain. Leave the burnout. Kindness sells. Let’s prove it.

AutoKnerd: Where the Sales Floor Gets Smarter

Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.

Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.

Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.

Bring your brain. Leave the burnout.
Kindness sells. Let’s prove it.

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90-Second Reset: Win Customers Before You Sell

90-Second Reset: Win Customers Before You Sell