You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.…

But you probably don’t have a word-of-mouth strategy.

In this replay episode, I talk with Jay Baer, Founder at Convince & Convert and author of Talk Triggers, about how businesses can operationalize a word-of-mouth strategy that will keep customers talking.

In this episode we discuss:

• What talking triggers are and how to use them
• B2B companies that create exceptional word-of-mouth strategies
• Conducting customer interviews to understand your touchpoints
• Why the unexpected is the opportunity for brand differentiation

This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.